Filmworld
Aishwaryaa Dhanush to launch Youtube channel for short filmmakers
Chennai, July 25
Filmmaker Aishwaryaa Dhanush,
wife of actor-producer Dhanush, will soon launch a Youtube channel
under the banner of Ten Entertainment to exclusively promote original
content and short films by aspiring filmmakers.
This first of its
kind channel will market and distribute original short film content in
four southern languages - Tamil, Telugu, Malayalam and Kannada.
"I
feel there's lot of untapped potential and talent which is not getting
the reach and recognition it deserves. Ten Entertainment is a channel
which is going to be a platform to promote this content online.
Initially, I want to start this for south and then extend it to other
languages," Aishwaryaa said in a statement.
In addition to Ten
Entertainment, its sister concern Wunderbar Films, Dhanush's production
house and their digital partner Divo, would use their social media
presence to these short films as well.