Renascent Media & Bridgewater Commons celebrated Diwali’s Festival of Lights

Bridgewater, NJ —
Renascent Media, in collaboration with Bridgewater Commons, proudly hosted Diwali @ The Commons, a large-scale cultural celebration that brought the color, music, and spirit of India’s biggest festival to one of the East Coast’s premier shopping destinations.

The immersive two-day festival featured live folk dances, a saree walk, live music, mini-Ramleela, and a Bollywood flash mob finale, along with free mehndi stations, vendor showcases, product sampling, and community engagement activities — drawing thousands of attendees from across New Jersey and neighboring states.

“Diwali @ The Commons is more than an event — it is a feeling of unity, belonging, and cultural pride brought to life in a mainstream space,” said Tanvi Prenita Chandra, President, Renascent Media. “We are proud to collaborate with Bridgewater Commons to create an experience where heritage meets community, and where people of all backgrounds can celebrate together.”

This year marked the first time the mall hosted Diwali over two consecutive days — October 18 and 19 — to meet growing public demand. “Our previous one-day festivals created such excitement that we knew we had to expand to reflect the scale of Diwali,” said Tom Kovacic, Marketing & Business Development Director, Bridgewater Commons. “It was wonderful to see not just our strong South Asian community participate, but also guests from all backgrounds learning about the culture and its traditions.”

The celebration also honored the contributions of dance academies, influencers, cultural organizations, sponsors, and vendor partners who played a vital role in the event’s success. Participating brands and vendors included Star Tours, New York Life, Horizon BCBS, LT Foods, Shan Foods, Northlandz and more.

ABOUT RENASCENT MEDIA
Founded in 2007, Renascent Media bridges global brands with the South Asian community through end-to-end marketing solutions, cultural productions, and on-ground events. With deep insight into South Asian consumer behavior, the agency delivers strategic media planning, buying, event management, influencer marketing, and content production. Renascent Media is the producer of all seasons of the acclaimed TV reality show “ShopRite Cooking Star” and has served clients including Wakefern Food Corp, National Retail Solutions, Raj Jewels, and others.
Learn more: https://renascententerprises.com