2 in every 3 Urban Malayalis tune into Asianet; Bigg Boss 7 alone contributes nearly one- fourth of recent channel viewership ~
Asianet continues to reaffirm its position as the undisputed leader in Malayalam
entertainment, capturing the hearts of Malayali audiences across Kerala and beyond. With
an extraordinary 64% share of prime-time viewership in urban markets, nearly 2 out of
every 3 urban Malayalis are tuning into Asianet during the most valuable hours of
television. This dominance reflects not just numbers but the channel’s unrivalled ability to
connect with audiences through content that entertains, inspires, and mirrors everyday life.
At the forefront of this success is the phenomenal performance of Bigg Boss Season 7,
which has emerged as a cultural ritual for Malayali families. The show alone has contributed
nearly one-fourth 24% of Asianet’s recent total viewership, cementing its place as the
single-largest prime-time driver across Malayalam television. Compared to the last season,
the current edition has seen a 14% rise in weekday audiences and an impressive 23%
growth on weekends. Its compelling mix of drama, emotional storytelling, and an engaging
cast has made Bigg Boss more than just a show it is now a shared cultural moment that
sparks conversations across dining tables, workplaces, and social platforms alike.
Complementing this non-fiction powerhouse is Asianet’s weekday fiction line-up, which
continues to dominate with emotionally resonant stories. Household favourites such as
Chempaneer Poovu, Patharamattu, Pavithram, and Teacheramma have struck a deep
chord with audiences, while newer shows like Mazhathorum Munpe are steadily building
loyalty. Together, these serials reflect the hopes, dilemmas, and triumphs of everyday
Malayali lives, making them daily companions for families across the state.
Beyond fiction and reality formats, Asianet has consistently delivered marquee cultural
specials and premieres that bring households together. From the nostalgia of Maveli
Kottaram to the high-octane The Star Singer Special Event and the impactful premiere of
Thudarum, the channel has created moments that transcend television and become
collective experiences for viewers of all ages.
A Channel That Feels Like Companion
Having begun its journey 32 year ago in 1993, Asianet has grown alongside Malayali
audiences for over three decades, it’s a mirror, a companion, and a celebration of Malayali
life. Evolving with changing formats, adapting to new platforms, and delivering consistently
through every era of broadcast. Its presence today spans not only Kerala but also the global
Malayali diaspora across the Middle East, Europe, North America, and Southeast Asia. With
its ability to remain contemporary while staying firmly rooted in cultural values, Asianet
continues to set the benchmark in Malayalam entertainment and reaffirm its position as the
channel that truly feels like home for Malayalis everywhere.
