Fever FM Announces Alliance with Radio Zindagi, America’s #1 & the Biggest South Asian Radio Network

Fever FM to produce LOVE YOU ZINDAGI an exclusive Bollywood themed Breakfast show for Radio Zindagi listeners in the USA, Canada and South America.

Fever FM, India’s leading CHR radio station, today announced a unique partnership with Radio Zindagi, America’s # 1 and the biggest South Asian radio network. Having transformed the radio listening experience in India, Fever FM announced entering into an alliance with Radio Zindagi Network starting with a freshly minted breakfast show titled ‘Love U Zindagi’.

Conceptualized and produced for the influential South Asian diaspora in the US, Canada and South America, Love U Zindagi brings the best of both radio and Bollywood together, in a unique double header show hosted by Fever’s popular RJs – RJ Manasa and RJ Yash.

Announcing the partnership, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, “This is our pioneering foray into international market. While we have had content syndication arrangements with global media houses before, but with Radio Zindagi we will be co-creating and producing radio and digital content specifically catering to the likings and tastes of South Asian community abroad. This will give us access to a large and diverse audience as well as an opportunity to show case our breadth of creativity”.

Streamed live from Fever FM’s studio in India to Radio Zindagi’s frequencies in East Coast (New York, New Jersey, Connecticut, DC, Maryland, Virginia and Toronto between 8 and 11am EST, and in Mid-West(Chicago, Houston, Dallas & Austin between 7 and 10 am) , Love U Zindagi’ is a quirky, irreverent and fun take on life for the thriving South Asian community. It is for people who love their lives, yet long for some ‘Indian-ness’; a little spark of ‘desi’ to liven up their mornings, be it while driving for work or enjoying a leisurely breakfast at home.

Speaking about the show, Sunil Hali, (Promoter), Radio Zindagi Network said, “Love U Zindagi is a landmark show for us. We are partnering with Fever FM and HT Media Group to bring to our audience a high quality content that will be entertaining, engaging and informative to begin their day with. The program format is unique, something our audience hasn’t experienced before. The content is best of east and west. With this, we will also be able to give a platform not just to US-based brands but also to Indian advertisers to connect directly with the South Asian community in the USA.”

Taresh Anand, the CEO of Radio Zindagi said, “We are delighted with to be collaborating with HT Media group promoted FEVER FM to get the best morning content for our listeners in the US. Love U Zindagi with Manasa and Yash has the perfect blend and chutzpah for a vibrant morning drive

The show has a great mix of the latest top of the charts Bollywood hits as well as a delightful camaraderie and chemistry between the two RJs making it an enjoyable show to tune into your morning drive to work or any other destination. With this relationship both media brands have leveraged into each other strengths to bring the best possible entertainment in the industry.

Nilesh Dasondi, Director at Radio Zindagi said,”This is unprecedented in South Asian entertainment. We at Radio Zindagi have redefined music, entertainment and talk in this part of the world. We are pioneers, and now with Love U Zindagi, we have confirmed our leadership in South Asian Radio broadcasting”.

Love U Zindagi will be live on Radio Zindagi’s frequencies WBWD 540 AM in New York, New Jersey & Connecticut; 96.7 FM in Edison, New Jersey & WXMC 1310 AM in Central Jersey) from September 1, 2020, and will be streamed across Toronto, DC, Maryland, Virginia, Chicago, Houston, Dallas & Austin.

About Fever FM
The Fever Network (operated by HT Media Ltd.) comprises of three distinct radio stations – Fever FM, Radio Nasha and Radio One. While Fever FM and Radio Nasha are leaders in the Hindi Contemporary Hit Radio (CHR) and Retro Bollywood space respectively, Radio One is a pioneer in the International format.
The coming together of the three brands positions the network as the strongest radio player with three stations each in Delhi & Mumbai and two stations each in Bengaluru, Chennai & Kolkata. Apart from the above we also have our presence in UP, Pune, Hyderabad and Ahmedabad. The Fever network spans across 22 stations and 15 cities, reaching 35MN listeners with a digital reach of 2.5MN, while providing the widest array of content, music and advertising options for our listeners and advertisers.
* Source RAM 2020, IRS 2020

About Radio Zindagi Network
Launched in 2011, Radio Zindagi is America’s #1 South Asian network available from East to West Coast. With an unmatched quality of programming which created a renaissance in radio programming, Radio Zindagi brand has become a household brand and is set to reach more than three million South Asian listeners all across USA, Canada and now in South America. Radio Zindagi boasts of multi-tier management, a highly creative and aggressive marketing team which has a solid understanding of the target audience, thus, helping it grow al across Americas. www.RadioZindagi.com