Taj named strongest hotel brand in the world

Mumbai, June 27 - The Taj has been rated as the ‘Strongest Hotel Brand in the World’ by Brand Finance, a leading brand rating consultancy. The hotel is part of Indian Hotels Company Ltd (IHCL)—the largest hospitality group in South Asia, with 221 hotels in its portfolio. The latest ranking is part of the Brand Finance’s ‘Hotels 50 2021’ annual report, which ranks hotels across the world on brand value. Taj

Taj scored 89.3 out of 100 on a host of criteria including marketing investment, customer familiarity, staff satisfaction, and corporate reputation in the annual report. “Renowned for its world-class customer service, the luxury hotel chain scores very well in our Global Brand Equity Monitor for consideration, familiarity, recommendation, and reputation especially across its home market of India,” the report says. The report also focused on Taj’s R.E.S.E.T 2020 strategy that enabled the brand to effectively deal with pandemic-related issues.