April 10th 2018 marks one year since the launch of Bharat Ke Veer
Akshay Kumar continues his work as brand ambassador for Swachh BharatAkshay Kumar isAkshay Kumar is known to choose films with important social issues at their core. His most recent release, Pad Man, has been one of the driving forces for challenging the stigma around menstruation in India. In a similar vein, his 2017 feature film ‘Toilet: Ek Prem Katha’ emphasised the importance of improving sanitation conditions in India, and the important need to address the open defecation crisis.
Away from the silver screen, Akshay Kumar uses his stardom and platform as one of India’s most socially conscious actors to lend his voice to causes such as Bharat Ke Veer, an initiative launched by Akshay Kumar a year ago which provides a platform to help the families of fallen soldiers. On April 9th, Akshay Kumar took to Twitter and announced that it has since raised Rs. 29 crores: As well as this, Akshay Kumar is a brand ambassador for the Swachh Bharat Mission, a campaign in India aiming to clean up the infrastructure and streets of cities, towns and rural areas. As brand ambassador, Akshay Kumar has been seen promoting the cause on social media, amongst other actors such as Amitabh Bachchan and Anushka Sharma. That being said, he does not shy away from getting his hands dirty from time to time too!
This display of patriotism by Akshay Kumar will continue to show through his upcoming release ‘Gold’, which was inspired by the true events of India’s first gold medal in Hockey following their independence.