New Delhi, June 16
Adobe is all set to disrupt
the stock photo sales sector with its global launch of the Adobe Stock
service on Tuesday which will allow users to buy photos via Adobe
creative softwares such as Photoshop and Illustrator.
The new
service comes after Adobe's $800 million acquisition in January of
stock-art site Fotolia, an online marketplace connecting talent and
buyers of photos, illustrations and video for use in projects like
advertisements and annual reports.
The new product will aid Adobe
to compete with top-seeded companies in the stock photo sector like
Getty, Corbis and Shutterstock.
David Wadhwani, senior vice
president, digital media, Adobe, said: "Adobe Stock, our brand new stock
service, makes 40 million photos, vector graphics and illustrations
accessible directly within your favourite CC desktop apps."
The
Nasdaq-listed company will push the new service by integrating it into
Photoshop and other products it offers under the collective name of
creative cloud.
Explaining the sales model, Umang Bedi, managing
director of South Asia, Adobe, said: "Adobe will give away 33 percent of
the sale value to the creative individual which is more than the
industry standard of 25 percent."
The launch assumes significance
as it will shake up the $3 billion global market for stock photos.
According to Adobe, the service makes perfect sense as an estimated 85
percent of creative individuals who buy stock content use Adobe tools
and more than 90 percent of stock content sellers use Adobe software in
the preparation of their photos and images.
Adobe Stock will be
available in 36 countries and will support 13 languages worldwide
although the integrated bundle will take time to come to India.
In
addition, Adobe also launched its 2015 version of creative cloud tools
and services which includes desktop tools, including Photoshop CC,
Illustrator CC, Premiere Pro CC and InDesign CC as well as new connected
mobile apps for iOS and Android.
While the Nasdaq-listed company
released Brush CC, Shape CC, Color CC and Photoshop Mix for Android, it
updated many of its popular creative cloud mobile apps for iPhone and
iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch,
Illustrator Draw, Brush CC, Shape CC and Color CC.
"The 2015
release of Creative Cloud is packed with innovation. Our CreativeSync
technology deepens the connections between desktop apps and mobile apps
on iOS and Android; and major updates to Creative Cloud's infrastructure
and administrative capabilities make this an essential upgrade for
enterprise customers," said Wadhwani.
In addition, Adobe
announced an expanded creative cloud enterprise offering that includes
enterprise-grade administration, security, collaboration and publishing
services for design-driven brands, businesses and large organisations.
"We
know that companies that foster creativity are 3.5 times more likely to
outperform their peers in terms of revenue growth, based on
Forrester's Creative Dividends research released late last year," Bedi
said.
