Filmworld
Audience demand has improved film content: Priyanka
Mumbai, June 3
Bollywood has grown over the
years from just being a bank of masala films. Realistic films are being
made, actresses are no longer mere eye-candies and roles are
performance-oriented. National Award winning actress Priyanka Chopra
says it's a result of the demand and supply chain.
"I believe
wherever there is demand, there will be supply. Our audience now has
access to global cinema. We're no longer living in a bubble. Demand has
transformed the audience, they are demanding better content because they
feel they're educated and can understand various kinds of films,"
Priyanka told IANS.
"That is why content-driven films are made.
The film industry is a mirror of what the audience wants to see," she
said on the sidelines of a promotional event for her forthcoming film
"Dil Dhadakne Do".
The success of female-oriented films "Piku" and "Tanu Weds Manu Returns" are an example of the changing scene in Hindi cinema.