Business
Coldwell Banker India sees good potential in Chennai realty
Chennai, May 4
Real estate broking company
Coldwell Banker India is planning to appoint 30 franchisees by the end
of 2015 and take this to 100 by 2018, a senior company official said on
Monday.
According to Mona Jalota, vice president for operations
and strategy, Coldwell Banker India sees good potential in the Chennai
residential market and would have its franchisees in place by September.
"The
Indian operations were launched around six months back. We have nine
franchisees till now and one master franchisee in Bangalore," Jalota
told IANS.
Coldwell Banker India is the Indian master franchisee of the US headquartered Coldwell Banker Real Estate LLC.
According
to Jalota, all the major international property consultants (IPC) are
focussing majorly on commercial realty sector in Chennai and there are
not many focussed on the residential segment.
"We hope to change
that equation and promote the residential opportunities that the real
estate market in Chennai has to offer to local residents and investors,
as well as national and NRI (Non-Resident Indian) investors," Jalota
said.
She said real estate prices in Chennai have remained largely stable with marginal increase of 2-5 percent.
Jalota
said Chennai's residential market will exhibit steady growth in 2015.
Rents and capital values are forecast to remain stable during the year,
citing local property consultants.
She said the end users
constituting 75-80 per cent of buyers primarily drive Chennai's
residential market. This provides a strong foundation for a long-term
investment in the city's residential market as it reduces market
volatility.
"In the fourth quarter of 2014, Chennai witnessed the
launch of 4,984 units compared to 4,175 in the previous quarter. The
active vacancy in the market decreased to 56,900 units in Q4 from 57,111
in Q3," Jalota said.