IIT Alumni Council announces Life Fellowship of the PanIIT Institute initiative to Sunil K. Hali for their contribution to MarTech and IIT Alumni Council.

IIT Alumni Council announces Life Fellowship of the PanIIT Institute initiative to Sunil K. Hali for their contribution to MarTech and IIT Alumni Council.

IIT Alumni Council announces institutional strengthening of PanIIT Institute, an independent and autonomous partner alumni organization engaged in the development of an end-to-end deeptech Research Ecosystem in India – through the appointment of Life Fellows across all the key areas of Applied Science and Engineering – starting with Martech.

“We have learnt from the IT and BPO services sector that branding is an integral and critical part of the Country’s strategy to build a new sector like Research. Given that the government has done most of the heavy lifting and investment in terms of setting up outstanding academic institutions like the IITs and deserving scientific institutions such as the CSIR laboratories – the most critical push needed now is in Global Branding, perception creation and image management. And it is for this reason that we are announcing the first four Life Fellowships in the Research oriented PanIIT Institute in the area of Martech” said Ravi Sharma, President and Chief Volunteer of the IIT Alumni Council.

Sunil Hali, IIT Roorkee, the Indian media expert from New York who launched Radio Zindagi – the first coast to coast India focused South Asian Radio Network and The Indian EYE – considered the most hi tech digital print publication.

Sunil Hali is a leading torch bearer of Brand India in the USA since 1992. With an unmatched understanding and goodwill within Indians diaspora, he was featured in “Jewels of India in 2013” and “Roshni Media in 2014”. In last two decades, Sunil as head of Maya Consulting Group has emerged as a pioneer in South Asian media, marketing and management in the US. Publisher of The Indian Express North American Edition and Divya Bhaskar in North America , Sunil has now launched his own newspaper with the name The Indian EYE. He has been one of the leading guiding force behind Radio Zindagi since its launch from California in 2011,the first South Asian 24x7 radio network with a 1st of its kind deal with CBS Broadcasting. The radio is today the biggest media platform reaching 2.4 million South Asians across US in eleven states: Silicon valley to Big Apple to Capitol Hill. He also launched Global Punjab TV, the in-language Punjabi TV channel in 2013 with International quality content yet maintaining Punjabi ethos.

Sunil has produced mega events for brand India since 1997. This includes “Building India Excellence Awards” (2016); “Indian American Achiever Awards” (2007); “Zee Gold Bollywood Awards” (2000); “Arijit Singh Live in Concert-NJNY (2019), “New York Sikh Day Parade” (2012), “Zee TV Miss India Worldwide” (1999) and “Zee Gold Six Nation Cricket Championship” (2001) and The Music Festival of Indian (1997). These events were presented to global Indian audience on television and as a live event at most prestigious venues across USA. He has since launched several Indian brands in the USA including Citibank NRI Services, Jet Airways, DIRECTV, Make my trip, Shaadi.com, SBLI, Lodha Group, Godrej properties, Unimart, ICICI Bank etc

A double Gold medalist in engineering, and a Graduate from IIT Roorkee, Sunil is the first Indian to be featured on the cover of The New York Times in 1995, Metro Section , for Mausam-Seasons, a 52 part Indo-American soap opera, his maiden venture in media and entertainment as a Producer. The New York Times, once again, favorably reviewed his second project as a Producer-The Music Festival of INDIA, the largest South Asian event ever held in the US to celebrate India’s 50th anniversary of Independence in 1997.